Apni Awaz is non-profit organization, the country’s first citizen journalism initiative. We encourage and empower youth, women and common citizens of Pakistan to participate over the open and free space which gives them identity and more reach. And enable them to heard unheard voices of local communities across Pakistan. Initially with less resource Apni Awaz is functioning only in KP and Tribal areas of Pakistan with moto to give voice to a common man in those areas of Pakistan and to highlight his problems and express their opinions, which usually is unable to reach others due to the corporate nature of our mainstream media. We are incorporating digital journalism across the country. In the deep and long term utilization we have more focus on mobile journalism and data to bring the reality with evidence-driven investigations with wide range of issues with broader objective of fostering better governance, transparency and accountability in the Pakistani government.